FIAT HYBRIDS
Created for FIAT’s hybrid range, this series places the Fastback and Pulse within the rhythm of São Paulo.
Rather than isolating the vehicles as objects, the images connect design, movement and everyday urban life, allowing architecture, people and cars to inhabit the same frame.
Automotive Photography
São Paulo, Brazil
Movement is built through perspective, light and the shifting geometry of the city. The vehicle remains connected to a real, lived environment — even at speed.
With the Pulse, the city becomes quieter and more intimate. The vehicle appears as part of everyday movement, alongside the people and spaces that give the city its character.
Client
FIAT Brazil
FIAT Brazil
Agency
Leo Burnett Tailor Made
Leo Burnett Tailor Made
Photography
Rodrigues
Rodrigues
Post-production
Felipe Hora
Felipe Hora